We're Out Of Stock :(
We're working hard to overcome the devastating impact that the pandemic had on our supply chain. Follow us on FB & Instagram to get notified when we're back in stock.
The Summit of Oral Care
Reasons why you
should cheat on
your other toothpaste
Every squeeze of My Magic Mud® on your toothbrush has ingredients from the heart, elements from the earth, and flavors from mother nature.
Meet Our Best Sellers
+ Get Huge Discounts When Subscribing
Real People Getting Real Results
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This stuff is legit!!! I've used other charcoal brands and they make my teeth so sensitive and don't whiten like this does." - Sarah G.
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Every squeeze of My Magic Mud® on your toothbrush has ingredients from the heart, elements from the earth, and flavors from mother nature. @anabellebabe
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Absolutely love this product. I have been using their toothpaste for about 2 years. It is the only toothpaste my wife and I use. - Sarah G.
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Every squeeze of My Magic Mud® on your toothbrush has ingredients from the heart, elements from the earth, and flavors from mother nature. @anabellebabe
Uplifting our community
We are so grateful to Steve Harvey for giving us the opportunity to make a small contribution to Archie Williams, who, with the work of The Innocence Project, was freed spending 36 years in prison, wrongfully.
We regularly donate our time and money to support the performing arts, youth groups, local entrepreneurs, and the food bank.
Millions of
Happy Customer
Too many 5 star reviews to count
Best Toothpaste Ever
Love this toothpaste !!! Now that it's not the black charcoal, it doesn't make a mess in the sink.
-Ivy R.
Excellent Products!!!
The oral care products leave your mouth feeling fresh and clean and they all taste great!
-George C.
Perfect for Sensitivity
I have sensitive gums and teeth. This is the first toothpaste that didn't make teeth brushing agonizing.
-Brittany L.
