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Backed By Science
to whiten and polish.
Free shipping* for orders
$18 and over.
No-worries guarantee and
a full refund policy.
We’re real. No B.S. We’re
rockstars just like you.
Rockstar Shipping Team
Our team has a blast packing out your orders daily. We have a tradition called “Fermented Fridays” at 3pm where we have a drink and laugh together, so get your orders in beforehand. ;)
Founder & CEO
Activated Charcoal Toothpaste
Our natural certified activated charcoal toothpaste is clinically demonstrated to safely whiten your teeth. Millions sold worldwide. No-Fluoride. No-SLS. No-GMO. No-Gimmicks.
Activated Charcoal Tooth Powder
Clinically proven to safely whiten your teeth, our activated charcoal tooth powders are a game-changer that helped ignite the global trend. Uncompromisingly natural. No-Fluoride. No-Frills. No-Gluten.
Activated Charcoal Oral Rinse
Rinse Like A Rebel™ with our patented formula, which is highly concentrated with the oral defense power of xylitol and infused with the soothing benefits of turmeric & aloe vera. We use RO water to ensure that our rinses are fluoride-free. No-Alcohol. No-SLS. No-Glycerine.
Our toothbrushes are sustainably made from eco-friendly bamboo. The soft bristles are infused with activated charcoal. Brush Like A Boss™ and know you're helping the environment by moving away from traditional plastics.
Gum, Mints, & Breath Spray
Exciting innovations: My Magic Gum™, My Magic Mints™, and My Magic Mist™. Our activated charcoal gum and activated charcoal mints are infused with Xylitol for oral defense. They taste amazing. Take a deep breath and chill with our peppermint and eucalyptus oil infused breath spray. No-Aspartame. No-Artificial Sweeteners.
Turmeric & Cacao Tooth Powder
Soothe your gums and brighten your smile with our newest innovation in natural oral care. Experience the anti-inflammatory nature of turmeric, and the oral defense power of cacao husk powder and Xylitol. No-Fluoride. No-Gluten.