Clean Ingredients.
Proven Results.

Get a personalized routine
curated just for you.

Get Started
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Clean Ingredients.
Proven Results.

Get a personalized routine
curated just for you.

Get Started

Hi, there!

We're My Magic Mud. We create products with an uncompromising commitment to natural health and the highest ethical standards. With proven results and millions of smiles, you can be confident in your decision to welcome our items into your home.

Build your starter set

Reasons why you
should cheat on

your other toothpaste

Every squeeze of My Magic Mud® on your toothbrush has ingredients from the heart, elements from the earth, and flavors from mother nature.

Learn More
Gluten Free
Paraben Free
GMO Free
Sulfates Free
Cruelty Free
Cruelty Free

Meet Our Best Sellers

+ Get Huge Discounts When Subscribing

Chill Mint™ CBD Toothpaste

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$14.95 $12.71

Magical Mint™ CBD Toothpaste

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$14.95 $12.71

Spearmint Mess-Free Charcoal Toothpaste

Subscribe + Save 15%
$9.95 $8.46

Real People Getting Real Results

  • This stuff is legit!!! I've used other charcoal brands and they make my teeth so sensitive and don't whiten like this does." - Sarah G.

  • Every squeeze of My Magic Mud® on your toothbrush has ingredients from the heart, elements from the earth, and flavors from mother nature. @anabellebabe

  • Absolutely love this product. I have been using their toothpaste for about 2 years. It is the only toothpaste my wife and I use. - Sarah G.

  • Every squeeze of My Magic Mud® on your toothbrush has ingredients from the heart, elements from the earth, and flavors from mother nature. @anabellebabe

Uplifting our community

We are so grateful to Steve Harvey for giving us the opportunity to make a small contribution to Archie Williams, who, with the work of The Innocence Project, was freed spending 36 years in prison, wrongfully.

We regularly donate our time and money to support the performing arts, youth groups, local entrepreneurs, and the food bank.

Millions of
Happy Customers

Too many 5 star reviews to count

5 out of 5 stars

Best Toothpaste Ever

Love this toothpaste !!! Now that it's not the black charcoal, it doesn't make a mess in the sink.
-Ivy R.

5 out of 5 stars

Excellent Products!!!

The oral care products leave your mouth feeling fresh and clean and they all taste great!
-George C.

5 out of 5 stars

Perfect for Sensitivity

I have sensitive gums and teeth. This is the first toothpaste that didn't make teeth brushing agonizing.
-Brittany L.

A Message From The Founder & CEO

Our products are made with premium ingredients—along with an uncompromising commitment to natural health and the highest ethical standards. The earth gives us everything we need. Our job is to formulate it.