Our new Silver-Charcoal™ collection offers you a luxurious brushing experience.

A premium charcoal toothpaste that is mess free, enamel safe, and perfectly flavored.

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A mother who revolutionized oral care

The inspirational story of a mother whose vision to help her daughter led to a global shift in oral care.

@mymagicmud

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My Magic Mud® is dedicated to providing premium earth-sourced personal care products, while uplifting our community of suppliers, customers, and team.

Our founder and CEO Jessica Arman uses only premium, natural ingredients in My Magic Mud’s product line. Jessica knew that nature could provide powerful oral care benefits. After years of research and development, Jessica ensures every tube is enriched with simple and clean ingredients. Our products are made with premium ingredients—formulated with an uncompromising commitment to natural health and made with the highest ethical standards.

The earth gives us everything we need. Our job is to formulate it. Here’s a few miracle actives that power our latest innovations:

Commonly Asked Questions

Why activated charcoal?

Enamel-safe coconut shell charcoal is a powerful, all-natural tooth whitener that removes plaque with every use. Activated coconut shell charcoal pulls stains from the pores of the teeth and has powerful detoxifying properties that are proven safe and meet numerous oral care standards.

Why bentonite clay?

Calcium bentonite clay has the ability to absorb minerals. It lifts and pulls away impurities, toxins and bacteria, then deposits minerals back into the teeth. Clay has been used for centuries, dating all the way back to the ancient Egyptians who used it in masks, makeup, and lotions.

Why do we use Xylitol?

Xylitol is an organic, natural sweetener derived from the fibrous part of a plant known to prevent bacteria from sticking to the teeth. Published clinical trials over the past 25 years have shown Xylitol has a significant impact on the reduction of tooth decay and prevention of cavities. Essentially, Xylitol replaces fluoride in our formula.

What People Are Saying

  • “I absolutely love their products! I have been on a journey of cleaning out all toxic products in my life because of the things I found that can cause issues in your body with your hormones. I was so glad that these products use clean and safe ingredients for my entire family! I can confidently use this tooth paste and know that it is not adding toxins into my body.

    Brandi

  • “Our household has been using the My Magic Mud, Activated Charcoal Oral Rinse( Alcohol Free) for about 2 weeks now. When we first got it and opened it, I have to say the smell was extremely strong but when you rinse with it, it’s not as strong as it smells. I love how clean my mouth feels after using this product. I don’t typically use mouth wash because I just don’t like the taste of them. With the My Magic Mud, the taste is so smooth it doesn’t bother me. I recommend this product to anyone looking for a new mouth rinse.

    Angela

  • “I’ve been using it for a year and I’ve tried the wintergreen and spearmint but I would have to say peppermint is my favourite because of how the peppermint feels. It is also super natural and safe that I put it on my hives that I had and they went away and felt instantly better after I put it on! I love this product so much :)

    Sydney

  • “Received some at the Natural Products Expo; really love it and came looking for a Cyber Monday Deal. All I want for Christmas is a water filter and this toothpaste! For some reason, it makes me enjoy brushing my teeth. I'm slowly switching out all toxic products in my household, and am very happy with the ingredients (and results) of Magic Mud. I like the paste when I'm short on time, and the powder for a deep clean. One quick wipe will do the trick for keeping your sink clean - 10 seconds tops. Don't use it for your first time while you're running late for work though

    Taya

  • “I love MAGIC MUD! I've been using it for the past few years and I will not be going back to anything else. I began using Magic Mud because I was getting burns on the corners of my mouth from regular toothpaste. I actually bought some at the New Braunfels farmers market the first time and was completely sold by my second use. I'm so proud to use a local product too.

    Erin

  • “I'd been curious about/following this page for months, but I'd found it right after I bought a more expensive (almost double the price!) whitening toothpaste. I was lucky enough to win a tube of the paste right around Thanksgiving. The customer service was incredible, and shipping was super-fast! I noticed a difference immediately: within the first two weeks, it had outperformed the more expensive paste - without tooth sensitivity!! I just bought the polish too, because I figure it's probably a great boost - and I intend to be a long-term customer. Thank you for making this product!! I'm already smiling more, and I love that my nephews are creeped out/fascinated by it

    Madeleine

  • “Love the name, love the packaging, love the flavor, love the clean-feeling teeth, but more than anything i just love the dirty grimy black n' nasty "sludgemouth" i get when using this glorious product. sure it might stain the ol' kitchin sink a little bit but a little desecration and blasphemy never hurt anybody amirite??? After being prescribed/pushed/recommended "extra-strength extra-fluoride prescription toothpaste [clinpro 5000]" from my dentist, i proudly and brazenly hucked that abominable tube of sorry toothlube away forever once i picked up a ripe slice of this unholy magma I recommend the motherlovin' heck out of this abzu-lutely lifechanging product

    Mark

  • “My Magic Mud is the most natural dentifrice on the market. The product is full of surprises as it both cleans your teeth and makes them whiter. Imagine using a black toothpaste to make your teeth SPARKLE.

    Donald Newman, DDS

  • “I am a Biological Dentist and “My Magic Mud” is a product I use being that it is 100% all natural, improves your oral health and makes your teeth brighter and whiter.

    Dr. Merrily M. Sandford, DDS