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Activated Charcoal

Natural Whitening
Toothpaste & Personal
Care Products

Backed by science. Whiter teeth in 2-weeks, or less. Guaranteed, or your money back!!

Watch The Story

A mother who
oral care

The inspirational story of a mother whose vision to help her daughter led to a global shift in oral care.



Clinical studies prove this product whitens your teeth by removing surface stains. We guarantee it or your money back.

Simple, clean ingredients that will make you smile.

My Magic Mud® is dedicated to providing premium earth-sourced personal care products, while uplifting our community of suppliers, customers, and team.

Our founder and CEO Jessica Arman uses only premium, natural ingredients in My Magic Mud’s product line. Jessica knew that nature could provide powerful oral care benefits. After years of research and development, Jessica ensures every tube is enriched with simple and clean ingredients. Our products are made with premium ingredients—formulated with an uncompromising commitment to natural health and made with the highest ethical standards.

The earth gives us everything we need. Our job is to formulate it. Here’s a few miracle actives that power our latest innovations:

Why activated charcoal?

Enamel-safe coconut shell charcoal is a powerful, all-natural tooth whitener that removes plaque with every use. Activated coconut shell charcoal pulls stains from the pores of the teeth and has powerful detoxifying properties that are proven safe and meet numerous oral care standards.

Why bentonite clay?

Calcium bentonite clay has the ability to absorb minerals. It lifts and pulls away impurities, toxins and bacteria, then deposits minerals back into the teeth. Clay has been used for centuries, dating all the way back to the ancient Egyptians who used it in masks, makeup, and lotions.

Why do we use Xylitol?

Xylitol is an organic, natural sweetener derived from the fibrous part of a plant known to prevent bacteria from sticking to the teeth. Published clinical trials over the past 25 years have shown Xylitol has a significant impact on the reduction of tooth decay and prevention of cavities. Essentially, Xylitol replaces fluoride in our formula.