New Website and New Toothpaste!

Monday, August 15, 2016 | By My Magic Mud

Update: Our toothpaste will be shipping Nov 4th.  We apologize for the delay, however it will be worth the wait!

Yes, you heard that right. We’ve launched our new website and we’re accepting pre-orders for our toothpaste.

We’ve had the vision for this new website for so long, I can’t believe it’s finally here.  Honestly, it’s surreal seeing this vision become a reality.  I’m grateful we can share in this excitement with you.  As a thank you for all the support, we’re taking 20% off plus free shipping on our new toothpaste which is available for pre-order; we’ll be shipping the first batch in October (update: this will ship Nov. 4th).  We finally did it!

This new site is mobile friendly and includes: this new blog with articles set to publish regularly; a new homepage that just absolutely rocks and takes our brand to the next level; and completely redesigned pages that are so much more user-friendly and intuitive.  Please scroll through the website and let us know if you find any bugs, and if you’re using Internet Explorer, we don’t want to hear from you.

We’re thrilled to announce the launch of our new toothpaste, which is in production set to ship in October.  And yes, we’re taking pre-orders.  We’re offering a substantial discount for those that place orders in August as a thank you for your support.  Check it out.


Our founder, Jessica Arman, who also happens to be my beautiful wife, received countless requests to turn our flagship product, My Magic Mud Detoxifying and Whitening Toothpowder, into toothpaste form.  And after a serious amount of research and trial-and-error, and with the help of some old-school formulators, she created a masterpiece.  Made with 95% certified organic ingredients (being reviewed now by the USDA and Verified Non-GMO Project), My Magic Mud Whitening Toothpaste is the very first to combine activated charcoal and bentonite clay, and it’s fluoride-free, non-GMO, SLS-free, with no B.S. ingredients; our toothpaste is the best there is – in my humble and impartial opinion of course 🙂

The toothpaste is made with certified organic coconut oil and the best essential oil blend one could devise for optimal oral health. Jessica rocks.  We’ve already gotten the endorsement of Dr. Griffin Cole, a world renowned dentist who is pioneering holistic dentistry and is a genuinely wonderful soul.

“My Magic Mud has done it again! Their Whitening Toothpaste mixes science with flavor. The absorption action of charcoal coupled with the antiseptic properties of tea tree oil make this paste extremely effective at plaque control and bacterial elimination…add in organic coconut, wintergreen, peppermint, clove and cinnamon oils and you get the tastiest, most effective natural breath freshener on the market.” – Griffin Cole, DDS NMD

My Magic Mud Whitening Toothpaste comes in three delicious flavors: Peppermint, Wintegreen, and Cinnamon Clove.  And the texture is on point – my daughter taught me this phrase and I like it.

The new toothpaste does not replace our toothpowder, it completes it.  Currently, we’re advising that people use the toothpowder at night before bedtime and to use a natural toothpaste in the morning: Well look no further for the natural toothpaste.  Plus, Jessica finally figured out a way to capture the benefits of our toothpowder in toothpaste form, without having to add any harmful ingredients such as glycerine and all the crap standard toothpaste brands use.  Also, the toothpaste can be used without any of the mess-factor that our toothpowder has, because it’s in paste form, you can use it, spit, rinse, and there’s absolutely no mess.  You’re getting the benefits of activated charcoal without having to deal with the splatter, so feel free to use our product in the morning and after every meal.  Continue to use our toothpowder at night for the deep cleaning and whitening, but now use our toothpaste instead of having to look elsewhere.  It’s the full Mud Whitening System.


If you’ve reach this point of my little blog post, it’s because you genuinely support our little company, and your support is what gives us the strength to march towards our dreams.  We are so grateful for you.

Enjoy the new website and get your pre-orders for the toothpaste in!


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Follow Us:

My Magic Mud® is dedicated to providing premium earth-sourced personal care products, while uplifting our community of suppliers, customers, and team.

Our founder and CEO Jessica Arman uses only premium, natural ingredients in My Magic Mud’s product line. Jessica knew that nature could provide powerful oral care benefits. After years of research and development, Jessica ensures every tube is enriched with simple and clean ingredients. Our products are made with premium ingredients—formulated with an uncompromising commitment to natural health and made with the highest ethical standards.

What People Are Saying
  • “I absolutely love their products! I have been on a journey of cleaning out all toxic products in my life because of the things I found that can cause issues in your body with your hormones. I was so glad that these products use clean and safe ingredients for my entire family! I can confidently use this tooth paste and know that it is not adding toxins into my body.

  • “Our household has been using the My Magic Mud, Activated Charcoal Oral Rinse( Alcohol Free) for about 2 weeks now. When we first got it and opened it, I have to say the smell was extremely strong but when you rinse with it, it’s not as strong as it smells. I love how clean my mouth feels after using this product. I don’t typically use mouth wash because I just don’t like the taste of them. With the My Magic Mud, the taste is so smooth it doesn’t bother me. I recommend this product to anyone looking for a new mouth rinse.

  • “I’ve been using it for a year and I’ve tried the wintergreen and spearmint but I would have to say peppermint is my favourite because of how the peppermint feels. It is also super natural and safe that I put it on my hives that I had and they went away and felt instantly better after I put it on! I love this product so much :)

  • “Received some at the Natural Products Expo; really love it and came looking for a Cyber Monday Deal. All I want for Christmas is a water filter and this toothpaste! For some reason, it makes me enjoy brushing my teeth. I'm slowly switching out all toxic products in my household, and am very happy with the ingredients (and results) of Magic Mud. I like the paste when I'm short on time, and the powder for a deep clean. One quick wipe will do the trick for keeping your sink clean - 10 seconds tops. Don't use it for your first time while you're running late for work though

  • “I love MAGIC MUD! I've been using it for the past few years and I will not be going back to anything else. I began using Magic Mud because I was getting burns on the corners of my mouth from regular toothpaste. I actually bought some at the New Braunfels farmers market the first time and was completely sold by my second use. I'm so proud to use a local product too.

  • “I'd been curious about/following this page for months, but I'd found it right after I bought a more expensive (almost double the price!) whitening toothpaste. I was lucky enough to win a tube of the paste right around Thanksgiving. The customer service was incredible, and shipping was super-fast! I noticed a difference immediately: within the first two weeks, it had outperformed the more expensive paste - without tooth sensitivity!! I just bought the polish too, because I figure it's probably a great boost - and I intend to be a long-term customer. Thank you for making this product!! I'm already smiling more, and I love that my nephews are creeped out/fascinated by it

  • “Love the name, love the packaging, love the flavor, love the clean-feeling teeth, but more than anything i just love the dirty grimy black n' nasty "sludgemouth" i get when using this glorious product. sure it might stain the ol' kitchin sink a little bit but a little desecration and blasphemy never hurt anybody amirite??? After being prescribed/pushed/recommended "extra-strength extra-fluoride prescription toothpaste [clinpro 5000]" from my dentist, i proudly and brazenly hucked that abominable tube of sorry toothlube away forever once i picked up a ripe slice of this unholy magma I recommend the motherlovin' heck out of this abzu-lutely lifechanging product

  • “My Magic Mud is the most natural dentifrice on the market. The product is full of surprises as it both cleans your teeth and makes them whiter. Imagine using a black toothpaste to make your teeth SPARKLE.

    Donald Newman, DDS
  • “I am a Biological Dentist and “My Magic Mud” is a product I use being that it is 100% all natural, improves your oral health and makes your teeth brighter and whiter.

    Dr. Merrily M. Sandford, DDS