I've used other charcoal brands and they make my teeth so sensitive and don't whiten like this does." - Sarah G.
Love how my teeth feel
After using this! Leaves my teeth feeling fresh and clean like after the dentist" - Emily E.
It's the best natural toothpaste!!!
And it really works. I've tested other brands and they just do not compare." - Amanda P.
A Message From The Founder & CEO
Our products are made with premium ingredients—along with an uncompromising commitment to natural health and the highest ethical standards. The earth gives us everything we need. Our job is to formulate it.