Peppermint Charcoal Whitening Toothpaste, Fluoride-Free

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  • Clinically Proven to be Safe & Effective.

  • Whiter Teeth in 2 Weeks or Less.

  • Fluoride Free. Vegan. Non-GMO.

  • Order now and get a free gift!

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  • Brief Product Description

    We want your smile to shine like you.

    My Magic Mud® premium toothpastes are formulated with the highest quality ingredients, backed by clinical trials.

    Available at retailers worldwide, My Magic Mud® has set a new standard in personal care.

    Product Description

    Every squeeze of My Magic Mud® on your toothbrush has ingredients from the heart, elements from the earth, and flavors from mother nature. We combine ancient wisdom with modern innovation to produce a new generation of oral care products. My Magic Mud® is a category creator that remains the trusted brand in natural oral care.

    My Magic Mud® starts with the element that provides the basis for all life on earth: carbon. Then we combine earth-sourced minerals with premium essential oils for flavor and therapy; add coconut oil with the oral-defense properties of xylitol, and you get to experience the ideal toothpaste made from a mother's love, backed by science.

    Formulated with activated charcoal, bentonite clay, xylitol, organic coconut oil, and organic essential oils for flavoring, every batch is made with love in the USA and is certified vegan and cruelty free. Our products meet Natural Cosmetics Standard (NCS) in Europe as well as safe-use standards set by Health Canada and the American Dental Association (ADA).

    My Magic Mud's® Activated Charcoal Toothpaste for Whitening is clinically tested and proven safe and effective for teeth whitening and polishing. Our product safety and efficacy are backed by ADA-approved testing methods, which we make publicly available at

    Product Knowledge

    Our founder and CEO Jessica Arman uses only premium, natural ingredients in My Magic Mud’s® formulations. Jessica knew that nature could provide powerful oral care benefits. After years of research and development, Jessica ensures every tube is enriched with simple and clean ingredients.

    • Clinically Proven to be Safe & Effective.

    • Whiter Teeth in 2 Weeks or Less.

    • Reduces odor-causing bacteria

    • Fights bad breath.

    • Provides a dentist like clean

    • Help prevent cavities with Xylitol.

    • Vanquishes stains.

  • Replace your oral care regimen with natural, earth-sourced My Magic Mud® and use our products any time of day.

    Don’t be in a rush the first time you try it. Take your time and experience the difference. To avoid splatter, rinse your mouth directly above the sink, and spit water into a slowly flowing faucet. You can also try using our activated charcoal products in the shower (or for kids, while in the tub!).

Want complete oral care? We’ve got you covered. With our activated charcoal-infused floss, sustainable bamboo toothbrush, and breath-freshening oral rinse, your oral care routine will leave you smiling and kissable.

    Everyone’s teeth are unique—including stains and discoloration on the enamel. Keep using My Magic Mud® products and you will notice the difference. Most people see results after one use.

  • Peppermint – Aqua (Water), Solum Diatomeae (Diatomaceous Earth), Xylitol, Bentonite, Organic Cocos Nucifera (Coconut) Oil*, Charcoal Powder (Activated Coconut Shell Charcoal), Mentha Arvensis (Peppermint) Leaf Oil*, Mentha Piperita (Peppermint) Oil*, Citric Acid, Vanilla Planifolia Fruit Extract*, Melaleuca Alternifolia (Tea Tree) Leaf Oil*, Citrus Sinensis (Orange) Oil*, Stevia Rebaudiana Extract*, Rosmarinus Officinalis (Rosemary) Leaf Oil, Citrius Grandis (Grapefruit) Seed Extract, Potassium Sorbate, Xanthan Gum

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Make the Best First Impression


This product has been independently tested by 3rd party laboratories to ensure it’s safe for your teeth. Clinical studies have also demonstrated it actually works! We guarantee it.

Commonly Asked Questions

Why activated charcoal?

Enamel-safe coconut shell charcoal is a powerful, all-natural tooth whitener that removes plaque with every use. Activated coconut shell charcoal pulls stains from the pores of the teeth and has powerful detoxifying properties that are proven safe and meet numerous oral care standards.

Why bentonite clay?

Calcium bentonite clay has the ability to absorb minerals. It lifts and pulls away impurities, toxins, and bacteria, then deposits minerals back into the teeth. Clay has been used for centuries, dating all the way back to the ancient Egyptians who used it in masks, makeup, and lotions.

Why do we use Xylitol?

Xylitol is an organic, natural sweetener derived from the fibrous part of a plant known to prevent bacteria from sticking to the teeth. Published clinical trials over the past 25 years have shown Xylitol has a significant impact on the reduction of tooth decay and the prevention of cavities. Essentially, Xylitol replaces fluoride in our formula.

Is charcoal toothpaste safe for everyday use?

Our charcoal toothpaste is safe for everyday use. We’ve rigorously tested our toothpaste to ensure that it cleans, polishes, whitens, and freshens your breath, without harming your enamel or causing sensitivity.

We advise that you replace your current toothpaste with ours because we can ensure you’re getting the cleanest ingredient deck you’re going to find in oral care products.

Is charcoal toothpaste safe for my enamel?

Though we cannot speak for other brands, our charcoal teeth whitening products are totally safe for your enamel. Our products have been tested by every available standard recognized by the American Dental Association to prove our products are objectively safe for the enamel and dentin. We’ve used REA, RDA, clinical trials, and proven ingredients that are recognized as safe for use in cosmetics and oral care.

Our products do not cause sensitivity and are very gentle.

How long will each tube last?

Brushing morning and night, each tube should last about 2 months.

What makes your charcoal toothpaste different?

We are the first charcoal oral care brand in the Western World and we set the quality bar for the entire oral care industry.

It is clinically proven to work, and is fluoride free, certified natural, and free from toxic ingredients. And, we also have the scientific testing to back all of our product claims.

You’ve found the proven brand in charcoal teeth whitening.

Where is it made?

Right here in the USA.

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My Magic Mud® is dedicated to providing premium earth-sourced personal care products, while uplifting our community of suppliers, customers, and team.

Our founder and CEO Jessica Arman uses only premium, natural ingredients in My Magic Mud’s product line. Jessica knew that nature could provide powerful oral care benefits. After years of research and development, Jessica ensures every tube is enriched with simple and clean ingredients. Our products are made with premium ingredients—formulated with an uncompromising commitment to natural health and made with the highest ethical standards.

What People Are Saying
  • “I absolutely love their products! I have been on a journey of cleaning out all toxic products in my life because of the things I found that can cause issues in your body with your hormones. I was so glad that these products use clean and safe ingredients for my entire family! I can confidently use this tooth paste and know that it is not adding toxins into my body.

  • “Our household has been using the My Magic Mud, Activated Charcoal Oral Rinse( Alcohol Free) for about 2 weeks now. When we first got it and opened it, I have to say the smell was extremely strong but when you rinse with it, it’s not as strong as it smells. I love how clean my mouth feels after using this product. I don’t typically use mouth wash because I just don’t like the taste of them. With the My Magic Mud, the taste is so smooth it doesn’t bother me. I recommend this product to anyone looking for a new mouth rinse.

  • “I’ve been using it for a year and I’ve tried the wintergreen and spearmint but I would have to say peppermint is my favourite because of how the peppermint feels. It is also super natural and safe that I put it on my hives that I had and they went away and felt instantly better after I put it on! I love this product so much :)

  • “Received some at the Natural Products Expo; really love it and came looking for a Cyber Monday Deal. All I want for Christmas is a water filter and this toothpaste! For some reason, it makes me enjoy brushing my teeth. I'm slowly switching out all toxic products in my household, and am very happy with the ingredients (and results) of Magic Mud. I like the paste when I'm short on time, and the powder for a deep clean. One quick wipe will do the trick for keeping your sink clean - 10 seconds tops. Don't use it for your first time while you're running late for work though

  • “I love MAGIC MUD! I've been using it for the past few years and I will not be going back to anything else. I began using Magic Mud because I was getting burns on the corners of my mouth from regular toothpaste. I actually bought some at the New Braunfels farmers market the first time and was completely sold by my second use. I'm so proud to use a local product too.

  • “I'd been curious about/following this page for months, but I'd found it right after I bought a more expensive (almost double the price!) whitening toothpaste. I was lucky enough to win a tube of the paste right around Thanksgiving. The customer service was incredible, and shipping was super-fast! I noticed a difference immediately: within the first two weeks, it had outperformed the more expensive paste - without tooth sensitivity!! I just bought the polish too, because I figure it's probably a great boost - and I intend to be a long-term customer. Thank you for making this product!! I'm already smiling more, and I love that my nephews are creeped out/fascinated by it

  • “Love the name, love the packaging, love the flavor, love the clean-feeling teeth, but more than anything i just love the dirty grimy black n' nasty "sludgemouth" i get when using this glorious product. sure it might stain the ol' kitchin sink a little bit but a little desecration and blasphemy never hurt anybody amirite??? After being prescribed/pushed/recommended "extra-strength extra-fluoride prescription toothpaste [clinpro 5000]" from my dentist, i proudly and brazenly hucked that abominable tube of sorry toothlube away forever once i picked up a ripe slice of this unholy magma I recommend the motherlovin' heck out of this abzu-lutely lifechanging product

  • “My Magic Mud is the most natural dentifrice on the market. The product is full of surprises as it both cleans your teeth and makes them whiter. Imagine using a black toothpaste to make your teeth SPARKLE.

    Donald Newman, DDS
  • “I am a Biological Dentist and “My Magic Mud” is a product I use being that it is 100% all natural, improves your oral health and makes your teeth brighter and whiter.

    Dr. Merrily M. Sandford, DDS