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Peppermint Charcoal Toothpaste

Clinically Proven Whitening

$9.95 or subscribe and save up to 20%

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  • Clinically proven to be safe & effective

  • Whiter teeth in 2-weeks or less

  • Fluoride free. Vegan. Non-GMO

  • Eliminates odor causing bacteria

  • Provides a dentist like clean

  • Verified enamel-safe

  • Millions of happy customers

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I want $20 worth of mystery items for $10. Get best-sellers in ugly packaging. Learn more
I want $20 worth of mystery items for $10. Get best-sellers in ugly packaging. Learn more

Effective + Safe Ingredients


Our activated charcoal is specifically made for enamel-safe teeth whitening


Packed with minerals that are necessary for healthy teeth

Coconut Oil

Moisturizes the mouth and is a natural antiseptic

Spearmint Oil

This premium essential oil is the perfect breath freshener and adds exceptional flavor



Enamel-safe teeth whitening

Enamel-safe coconut shell charcoal is a powerful, all-natural tootoh whitener that removes plaque with every use. Activated coconut shell charcoal pulls stains from the pores of the teeth and has powerful detoxifying properties that are proven safe and meet numerous oral care standards.



Calcium bentonite clay has the ability to absorb minerals. It lifts and pulls away impurities, toxins, and bacteria, then deposites minerals back into the teeth. Clay has been used for centuries, dating all the way back to the ancient Egyptians who used it in masks, makeup, and lotions.



Xylitol is a natural sweetener derived from the fibrous part of a plant know to prevent bacteria from sticking to the teeth. Published clinical trials over the past 25 years have shown Xylitol has a significant impact on the reduction of tooth decay and the prevention of cavities. Essentially, Xylitol replaces fluoride in our formula.


Highest standard in oral care

Formulated with activated charcoal, bentonite clay, xylitol, organic coconut oil, and organic essential oils for flavoring, every batch is made with love in the USA and is certified vegan and cruelty free. Our products meet Natural Cosmetics Standard (NCS) in Europe as well as safe-use standards set by Health Canada and the American Dental Association (ADA).


Ancient wisdom and innovation

Every squeeze of My Magic Mud® on your toothbrush has ingredients from the heart, elements from the earth, and flavors from mother nature. We combine ancient wisdom with modern innovation to produce a new generation of oral care products. My Magic Mud® is a category creator that remains the trusted brand in natural oral care.


Clean and simple

Aqua (Water), Solum Diatomeae (Diatomaceous Earth), Xylitol, Bentonite, Organic Cocos Nucifera (Coconut) Oil*, Charcoal Powder (Activated Coconut Shell Charcoal), Mentha Arvensis (Peppermint) Leaf Oil*, Mentha Piperita (Peppermint) Oil*, Citric Acid, Vanilla Planifolia Fruit Extract*, Melaleuca Alternifolia (Tea Tree) Leaf Oil*, Citrus Sinensis (Orange) Oil*, Stevia Rebaudiana Extract*, Rosmarinus Officinalis (Rosemary) Leaf Oil, Citrius Grandis (Grapefruit) Seed Extract, Potassium Sorbate, Xanthan Gum


My Magic Mud® is dedicated to providing premium earth-sourced personal care products while uplifting our community of suppliers, customers, and employees.

We have an uncompromising commitment to natural health, but we also have a commitment to helping make our communities stronger. We support the performing arts, young entrepreneurs, the local food bank, and those who’ve been wrongfully imprisoned.


We give back to the community by volunteering our time and financially supporting those in need. We also support young entrepreneurs and the performing arts.


My Magic Mud® premium, natural beauty, and oral care products are formulated with the highest quality ingredients that meet our rigorous standards: ethical, natural, and cruelty-free.


Our Founder and CEO, Jessica Arman, started My Magic Mud at a local farmers market and has since revolutionized the oral care industry by educating the world about the benefits of activated charcoal and bentonite clay for oral care.

We're so damn clean

Unlike other brands that jump on trends to chase profits, we focus on providing 100% natural formulations that stand up to clinical trials, scientific evaluation, and that meet the standard of modern dentistry.

We created the black toothpaste category, but not all charcoal toothpaste is created equal. Our oral care formulas are always free from fluoride, glycerine, SLS, synthetics, GMO, and toxic preservatives. And we’re made right here in the USA.

Don’t let other brands fool you with their flashy branding, dishonest claims, and cheap formulas. Buy confidently from a brand you can trust that is owned and operated by a family company that refuses to sell out.


“The Science Behind My Magic Mud® Products” was prepared by Norman Horn, Ph.D., a Chemical Engineer who facilitated the third party laboratory studies which were conducted to evaluate the efficacy of My Magic Mud’s product line.

My Magic Mud® products are clinically demonstrated to whiten teeth:

Participants using the toothpaste were instructed to brush their teeth twice a day for 2 minutes each time, and participants using the tooth powder were instructed to brush with the product once per day for 2 minutes. Digital photos were taken at 3 days, 7 days, 14 days, and 21 days, using the same camera for each photo, and the VITA Shades guide was used to gauge the visual change of tooth color.

The average change from the participant baseline for both products is plotted below. As you will see, the average participant did see improved whitening of their teeth over just 21 days. The participants using the tooth powder actually experienced a greater average change in this relatively short study, and in fact, 75% of the participants saw an improvement for their teeth.


The following is a test conducted to verify that our charcoal toothpaste and tooth powder is enamel safe.

My Magic Mud® toothpaste and tooth powder have been tested with an independent, third-party lab in accordance with standard procedures to determine their RDA and REA values, with the results as follows:

My Magic Mud Toothpaste Results:
RDA = 136 Toothpaste (Under 250 is considered safe.)
REA = 2.54 Toothpaste (Under 10 is considered safe.)

My Magic Mud Tooth Powder Results
RDA = 116 Tooth Powder (Under 250 is considered safe.)
REA = 0.74 (Under 10 is considered safe.)

The following demonstrates that our charcoal toothpaste and tooth powder is more effective than standard toothpaste.

Toothpaste is 56.1% more effective at stain removal than regular toothpaste.
Tooth Powder is 24.1% more effective at stain removal than regular toothpaste.

My Magic Mud® products in this study were significantly more effective in removing stains than the ADA reference material. My Magic Mud® toothpaste, though, performs even better than the tooth powder.

Gluten Free
Paraben Free
GMO Free
Sulfates Free
Cruelty Free
Cruelty Free

Build a better routine

This stuff is legit!!!

I've used other charcoal brands and they make my teeth so sensitive and don't whiten like this does." - Sarah G.

Love how my teeth feel

After using this! Leaves my teeth feeling fresh and clean like after the dentist" - Emily E.

It's the best natural toothpaste!!!

And it really works. I've tested other brands and they just do not compare." - Amanda P.

A Message From The Founder & CEO

Our products are made with premium ingredients—along with an uncompromising commitment to natural health and the highest ethical standards. The earth gives us everything we need. Our job is to formulate it.