Spearmint Charcoal Toothpaste

Enamel-safe coconut shell charcoal is a powerful, all-natural tootoh whitener that removes plaque with every use. Activated coconut shell charcoal pulls stains from the pores of the teeth and has powerful detoxifying properties that are proven safe and meet numerous oral care standards.

Calcium bentonite clay has the ability to absorb minerals. It lifts and pulls away impurities, toxins, and bacteria, then deposites minerals back into the teeth. Clay has been used for centuries, dating all the way back to the ancient Egyptians who used it in masks, makeup, and lotions.

Xylitol is a natural sweetener derived from the fibrous part of a plant know to prevent bacteria from sticking to the teeth. Published clinical trials over the past 25 years have shown Xylitol has a significant impact on the reduction of tooth decay and the prevention of cavities. Essentially, Xylitol replaces fluoride in our formula.

Formulated with activated charcoal, bentonite clay, xylitol, organic coconut oil, and organic essential oils for flavoring, every batch is made with love in the USA and is certified vegan and cruelty free. Our products meet Natural Cosmetics Standard (NCS) in Europe as well as safe-use standards set by Health Canada and the American Dental Association (ADA).

Every squeeze of My Magic Mud® on your toothbrush has ingredients from the heart, elements from the earth, and flavors from mother nature. We combine ancient wisdom with modern innovation to produce a new generation of oral care products. My Magic Mud® is a category creator that remains the trusted brand in natural oral care.

Peppermint – Aqua (Water), Solum Diatomeae (Diatomaceous Earth), Xylitol, Bentonite, Organic Cocos Nucifera (Coconut) Oil*, Charcoal Powder (Activated Coconut Shell Charcoal0, Mentha Arvensis (Peppermint) Leaf Oil*, MenthaPiperita (Peppermint) Oil*, Citric Acid, Vanilla Planifolia Fruit Extract*, Melaleuca Alternifolia (Tea Tree) Leaf Oil*, Citrus Sinensis (Orange) Oil*, Stevia Rebaudiana Extract*, Rosmarinus Officinalis (Rosemary) Leaf Oil, Citrius Grandis (Grapefruit) Seed Extract, Potassium Sorbate, Xantham Gum

“The Science Behind My Magic Mud® Products” was prepared by Norman Horn, Ph.D., a Chemical Engineer who facilitated the third party laboratory studies which were conducted to evaluate the efficacy of My Magic Mud’s product line.

My Magic Mud® products are clinically demonstrated to whiten teeth:

Participants using the toothpaste were instructed to brush their teeth twice a day for 2 minutes each time, and participants using the tooth powder were instructed to brush with the product once per day for 2 minutes. Digital photos were taken at 3 days, 7 days, 14 days, and 21 days, using the same camera for each photo, and the VITA Shades guide was used to gauge the visual change of tooth color.

The average change from the participant baseline for both products is plotted below. As you will see, the average participant did see improved whitening of their teeth over just 21 days. The participants using the tooth powder actually experienced a greater average change in this relatively short study, and in fact, 75% of the participants saw an improvement for their teeth.

The following is a test conducted to verify that our charcoal toothpaste and tooth powder is enamel safe.

My Magic Mud® toothpaste and tooth powder have been tested with an independent, third-party lab in accordance with standard procedures to determine their RDA and REA values, with the results as follows:

My Magic Mud Toothpaste Results:
RDA = 136 Toothpaste (Under 250 is considered safe.)
REA = 2.54 Toothpaste (Under 10 is considered safe.)

My Magic Mud Tooth Powder Results
RDA = 116 Tooth Powder (Under 250 is considered safe.)
REA = 0.74 (Under 10 is considered safe.)

The following demonstrates that our charcoal toothpaste and tooth powder is more effective than standard toothpaste.

Toothpaste is 56.1% more effective at stain removal than regular toothpaste.
Tooth Powder is 24.1% more effective at stain removal than regular toothpaste.

My Magic Mud® products in this study were significantly more effective in removing stains than the ADA reference material. My Magic Mud® toothpaste, though, performs even better than the tooth powder.