ACTIVATED CHARCOAL
Spearmint Charcoal Whitening Toothpaste, Fluoride-Free
$8.95 — or subscribe and get 15% off
Clinically Proven to be Safe & Effective.
Whiter Teeth in 2 Weeks or Less.
Fluoride Free. Vegan. Non-GMO.
Order now and get a free gift!
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Brief Product Description
We want your smile to shine like you.
My Magic Mud® premium toothpastes are formulated with the highest quality ingredients, backed by clinical trials.
Available at retailers worldwide, My Magic Mud® has set a new standard in personal care.
Product Description
Every squeeze of My Magic Mud® on your toothbrush has ingredients from the heart, elements from the earth, and flavors from mother nature. We combine ancient wisdom with modern innovation to produce a new generation of oral care products. My Magic Mud® is a category creator that remains the trusted brand in natural oral care.
My Magic Mud® starts with the element that provides the basis for all life on earth: carbon. Then we combine earth-sourced minerals with premium essential oils for flavor and therapy; add coconut oil with the oral-defense properties of xylitol, and you get to experience the ideal toothpaste made from a mother's love, backed by science.
Formulated with activated charcoal, bentonite clay, xylitol, organic coconut oil, and organic essential oils for flavoring, every batch is made with love in the USA and is certified vegan and cruelty free. Our products meet Natural Cosmetics Standard (NCS) in Europe as well as safe-use standards set by Health Canada and the American Dental Association (ADA).
My Magic Mud's® Activated Charcoal Toothpaste for Whitening is clinically tested and proven safe and effective for teeth whitening and polishing. Our product safety and efficacy are backed by ADA-approved testing methods, which we make publicly available at mymagicmud.com.
Product Knowledge
Our founder and CEO Jessica Arman uses only premium, natural ingredients in My Magic Mud’s® formulations. Jessica knew that nature could provide powerful oral care benefits. After years of research and development, Jessica ensures every tube is enriched with simple and clean ingredients. -
Clinically Proven to be Safe & Effective.
Whiter Teeth in 2 Weeks or Less.
Reduces odor-causing bacteria
Fights bad breath.
Provides a dentist like clean
Help prevent cavities with Xylitol.
Vanquishes stains.
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Replace your oral care regimen with natural, earth-sourced My Magic Mud® and use our products any time of day.
Don’t be in a rush the first time you try it. Take your time and experience the difference. To avoid splatter, rinse your mouth directly above the sink, and spit water into a slowly flowing faucet. You can also try using our activated charcoal products in the shower (or for kids, while in the tub!).

Want complete oral care? We’ve got you covered. With our activated charcoal-infused floss, sustainable bamboo toothbrush, and breath-freshening oral rinse, your oral care routine will leave you smiling and kissable.

Everyone’s teeth are unique—including stains and discoloration on the enamel. Keep using My Magic Mud® products and you will notice the difference. Most people see results after one use. -
Spearmint – Aqua (Water), Solum Diatomeae (Diatomaceous Earth), Xylitol, Bentonite, Organic Cocos Nucifera (Coconut) Oil*, Mentha Spicata (Spearmint) Leaf Oil*, Charcoal Powder (Activated Coconut Shell Charcoal), Mentha Piperita (Peppermint) Oil*, Citric Acid, Vanilla Planifolia Fruit Extract*, Melaleuca Alternifolia (Tea Tree) Leaf Oil*, Citrus Sinensis (Orange) Oil*, Stevia Rebaudiana Extract*, Rosmarinus Officinalis (Rosemary) Leaf Oil, Citrius Grandis (Grapefruit) Seed Extract, Potassium Sorbate, Xanthan Gum
Frequently Bought Together
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WHITER TEETH IN 2 WEEKS OR LESS, GUARANTEED
This product has been independently tested by 3rd party laboratories to ensure it’s safe for your teeth. Clinical studies have also demonstrated it actually works! We guarantee it.
Commonly Asked Questions
Why activated charcoal?
Enamel-safe coconut shell charcoal is a powerful, all-natural tooth whitener that removes plaque with every use. Activated coconut shell charcoal pulls stains from the pores of the teeth and has powerful detoxifying properties that are proven safe and meet numerous oral care standards.
Why bentonite clay?
Calcium bentonite clay has the ability to absorb minerals. It lifts and pulls away impurities, toxins, and bacteria, then deposits minerals back into the teeth. Clay has been used for centuries, dating all the way back to the ancient Egyptians who used it in masks, makeup, and lotions.
Why do we use Xylitol?
Xylitol is an organic, natural sweetener derived from the fibrous part of a plant known to prevent bacteria from sticking to the teeth. Published clinical trials over the past 25 years have shown Xylitol has a significant impact on the reduction of tooth decay and the prevention of cavities. Essentially, Xylitol replaces fluoride in our formula.
Is charcoal toothpaste safe for everyday use?
Our charcoal toothpaste is safe for everyday use. We’ve rigorously tested our toothpaste to ensure that it cleans, polishes, whitens, and freshens your breath, without harming your enamel or causing sensitivity.
We advise that you replace your current toothpaste with ours because we can ensure you’re getting the cleanest ingredient deck you’re going to find in oral care products.
Is charcoal toothpaste safe for my enamel?
Though we cannot speak for other brands, our charcoal teeth whitening products are totally safe for your enamel. Our products have been tested by every available standard recognized by the American Dental Association to prove our products are objectively safe for the enamel and dentin. We’ve used REA, RDA, clinical trials, and proven ingredients that are recognized as safe for use in cosmetics and oral care.
Our products do not cause sensitivity and are very gentle.
How long will each tube last?
Brushing morning and night, each tube should last about 2 months.
What makes your charcoal toothpaste different?
We are the first charcoal oral care brand in the Western World and we set the quality bar for the entire oral care industry.
It is clinically proven to work, and is fluoride free, certified natural, and free from toxic ingredients. And, we also have the scientific testing to back all of our product claims.
You’ve found the proven brand in charcoal teeth whitening.
Where is it made?
Right here in the USA.
