Our Steve Harvey Show Appearance.

Sunday, May 12, 2019 | By My Magic Mud

Uplifting those around us is a part of our company’s mission. We are so grateful to Steve Harvey for giving us the opportunity to make a small contribution to Archie Williams, who, with the work of The Innocence Project, was freed after spending 36 years in prison.

steve harvey my magic mud

From our press release:

My Magic Mud Donates to Exonerated Man While Appearing on the Steve Harvey Show

Archie Williams has new reasons to smile while beginning a new life after wrongfully spending 36 years in prison

New Braunfels, TX – May 9, 2019 – My Magic Mud, the industry leader in activated-charcoal oral care and natural beauty, has donated $5,000 and a lifetime supply of product to Archie Williams. Two months after his release, Archie tells his story on the Steve Harvey Show and how assistance from the Innocence Project and DNA evidence cleared his name.

“Archie’s story touched our hearts and we wanted to be part of his journey as he’s beginning anew,” said Jessica Arman, CEO and Founder of My Magic Mud. “Uplifting people is part of our DNA as a team, and we felt it important to do our part in helping him achieve his goal of helping others.”

Archie served 36 years in prison after being wrongly convicted at the age of 22 and sentenced to life without parole. In 1995, Archie wrote to the Innocence Project after 12 years into his sentence. After fighting the case for 24 years, his legal team gained access to fingerprints from the crime to identify the criminal. It took the FBI 8 hours to prove Archie’s innocence and he was a free man one week later.

Watching the Steve Harvey Show while in prison, he was inspired by Steve’s positivity and applied it to his own life in tough times. In tandem, he often found solace in music and sang in the prison chapel often. In a thrilling turn of events, Archie was not only able to meet Steve, but to also sing for a national audience and smiled from ear to ear.

Similar to Archie and Steve Harvey, My Magic Mud always wants to exude positivity and take every opportunity to uplift those around them to help them. In doing so, the brand seeks to unearth and highlight natural beauty with activated-charcoal oral care and beauty products. Formulated with the cleanest premium quality ingredients like essential oils, coconut oil and bentonite clay, My Magic Mud’s wide range of oral beauty products will help everyone achieve a whiter smile in just two weeks.

For more information about Archie Williams and his story, watch him on the Steve Harvey Show or visit MightyCause.com for additional details and donations.

Visit MyMagicMud.com for more information about My Magic Mud’s range of activated charcoal products.

About My Magic Mud
Located in New Braunfels, Texas, My Magic Mud was created by a mother to help with her daughter’s sensitive teeth. What started off as a simple home remedy, quickly turned into a successful family business and now My Magic Mud has become an industry leader in natural beauty and oral care. The vast range of activated-charcoal products are made with the most premium natural ingredients that will help clean, polish and whiten teeth in just two weeks.

Media Contact:
Fabianna Alvarez
Account Executive
GreenRoom Agency
(305) 347-1787 x. 302

Sign up today for email and receive
10% off your next purchase!

Plus, be the first to learn about special offers,new arrivals, exclusive events and more! **

Follow Us:

My Magic Mud® is dedicated to providing premium earth-sourced personal care products, while uplifting our community of suppliers, customers, and team.

Our founder and CEO Jessica Arman uses only premium, natural ingredients in My Magic Mud’s product line. Jessica knew that nature could provide powerful oral care benefits. After years of research and development, Jessica ensures every tube is enriched with simple and clean ingredients. Our products are made with premium ingredients—formulated with an uncompromising commitment to natural health and made with the highest ethical standards.

What People Are Saying
  • “I absolutely love their products! I have been on a journey of cleaning out all toxic products in my life because of the things I found that can cause issues in your body with your hormones. I was so glad that these products use clean and safe ingredients for my entire family! I can confidently use this tooth paste and know that it is not adding toxins into my body.

  • “Our household has been using the My Magic Mud, Activated Charcoal Oral Rinse( Alcohol Free) for about 2 weeks now. When we first got it and opened it, I have to say the smell was extremely strong but when you rinse with it, it’s not as strong as it smells. I love how clean my mouth feels after using this product. I don’t typically use mouth wash because I just don’t like the taste of them. With the My Magic Mud, the taste is so smooth it doesn’t bother me. I recommend this product to anyone looking for a new mouth rinse.

  • “I’ve been using it for a year and I’ve tried the wintergreen and spearmint but I would have to say peppermint is my favourite because of how the peppermint feels. It is also super natural and safe that I put it on my hives that I had and they went away and felt instantly better after I put it on! I love this product so much :)

  • “Received some at the Natural Products Expo; really love it and came looking for a Cyber Monday Deal. All I want for Christmas is a water filter and this toothpaste! For some reason, it makes me enjoy brushing my teeth. I'm slowly switching out all toxic products in my household, and am very happy with the ingredients (and results) of Magic Mud. I like the paste when I'm short on time, and the powder for a deep clean. One quick wipe will do the trick for keeping your sink clean - 10 seconds tops. Don't use it for your first time while you're running late for work though

  • “I love MAGIC MUD! I've been using it for the past few years and I will not be going back to anything else. I began using Magic Mud because I was getting burns on the corners of my mouth from regular toothpaste. I actually bought some at the New Braunfels farmers market the first time and was completely sold by my second use. I'm so proud to use a local product too.

  • “I'd been curious about/following this page for months, but I'd found it right after I bought a more expensive (almost double the price!) whitening toothpaste. I was lucky enough to win a tube of the paste right around Thanksgiving. The customer service was incredible, and shipping was super-fast! I noticed a difference immediately: within the first two weeks, it had outperformed the more expensive paste - without tooth sensitivity!! I just bought the polish too, because I figure it's probably a great boost - and I intend to be a long-term customer. Thank you for making this product!! I'm already smiling more, and I love that my nephews are creeped out/fascinated by it

  • “Love the name, love the packaging, love the flavor, love the clean-feeling teeth, but more than anything i just love the dirty grimy black n' nasty "sludgemouth" i get when using this glorious product. sure it might stain the ol' kitchin sink a little bit but a little desecration and blasphemy never hurt anybody amirite??? After being prescribed/pushed/recommended "extra-strength extra-fluoride prescription toothpaste [clinpro 5000]" from my dentist, i proudly and brazenly hucked that abominable tube of sorry toothlube away forever once i picked up a ripe slice of this unholy magma I recommend the motherlovin' heck out of this abzu-lutely lifechanging product

  • “My Magic Mud is the most natural dentifrice on the market. The product is full of surprises as it both cleans your teeth and makes them whiter. Imagine using a black toothpaste to make your teeth SPARKLE.

    Donald Newman, DDS
  • “I am a Biological Dentist and “My Magic Mud” is a product I use being that it is 100% all natural, improves your oral health and makes your teeth brighter and whiter.

    Dr. Merrily M. Sandford, DDS